The Strike King Magnum Caffeine Lure is part of Kevin VanDam’s Perfect Plastics series. This lure is one of the best soft plastic lures on the market. This lure feature Strike King’s exclusive Coffee scent technology which helps mask human scent and oils and attracts fish to bite. This shad bait is a soft plastic jerk bait with a unique bubble tail with perfect action when falling, twitching, or swimming. The KVD Caffeine shad can also be used as a trailer to a swim jig, spinnerbait, or a fish head spin.