The PowerBait Maxscent Flatnose Jerk Shad Lure is made with Berkley’s exclusive PowerBait formula. Scientists have spent over 25 years perfecting this formula. It combines an irresistible scent and flavor. Fish love the scent and flavor so much that they hold on longer. This lure features a compressed flat nose for better hook ups on drop shot rigs. Its life-like tail mimics easy prey fish.