Berkley scientists have spent 25 years plus perfecting an alluring scent and flavor – the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites – Set More Hooks and Catch More Fish!

Berkley PowerBait Glitter Chroma-Glow Dough Features:

• Glitter simulates real fish scales and allows trout to see bait from a distance
• 42% more effective than original trout bait